**E-40**, born Earl Stevens on November 15, 1967, in Vallejo, California, is a rapper, entrepreneur, and cultural icon widely recognized for his innovative slang, distinctive flow, and contributions to West Coast hip-hop. He began his career in the late 1980s as part of the rap group **The Click**, alongside his siblings D-Shot and Suga-T, and his cousin B-Legit. The group released the album **"Down and Dirty"** in 1992 under their independent label, Sick Wid It Records, which E-40 founded. This move set the stage for his reputation as a pioneering independent artist in hip-hop.
E-40 gained widespread recognition with his 1995 solo album **"In a Major Way,"** which included hits like **"Sprinkle Me"** and **"1-Luv."** The album, featuring production from Bay Area legends like Mike Mosley and Sam Bostic, showcased E-40’s unique delivery—marked by rapid-fire flows, offbeat rhythms, and inventive slang. This style became a defining characteristic of his music, influencing a generation of rappers.
In addition to his extensive discography, which includes over **30 studio albums**, E-40 is also a successful entrepreneur. He has launched several businesses, including a line of beverages such as **Earl Stevens Selections wine, Sluricane mixed drinks, and E.Cuarenta Tequila.** His ventures reflect his savvy understanding of branding and marketing, aligning with his larger-than-life persona in hip-hop.
E-40 is also credited as a key figure in the **hyphy movement**, a Bay Area hip-hop subgenre characterized by uptempo beats and party-centric lyrics. Collaborating with artists like **Too \$hort, Keak Da Sneak, and Mac Dre**, he helped bring Bay Area culture to mainstream audiences in the mid-2000s. Despite changing trends, E-40 has remained relevant through collaborations with contemporary artists like **YG, Big Sean, and G-Eazy**, and as a member of the supergroup **Mount Westmore**, alongside Snoop Dogg, Ice Cube, and Too \$hort.
A master of reinvention, E-40 has successfully transitioned from underground legend to mainstream icon while maintaining his authenticity and connection to his Bay Area roots. His career exemplifies resilience, innovation, and an unwavering dedication to his craft.